In an era marked by rapid industrialization and digital convenience, the tradition of passing down family enterprises and handcrafted goods is increasingly at risk of extinction. My husband and I established Rustic Roots Candles not merely as a business venture but as a legacy we aspire to pass down to our future children. We recognize that the art of handcraftsmanship and the significance of family-owned businesses have diminished over time, overshadowed by mass production and consumerism. By cultivating this enterprise, we aim to instill values of creativity, hard work, and familial connection in our children.

The decline of family businesses has profound implications for societal cohesion and individual identity. Historically, family-run enterprises served as the backbone of communities, fostering economic stability while nurturing skills passed from one generation to the next. In contrast to this rich heritage, many contemporary families find themselves detached from such legacies. Our endeavor with Rustic Roots Candles seeks to reverse this trend by providing our children with both tangible skills in candle-making and an emotional investment in a business that embodies our family's values.

Handcraftsmanship is another vital component we wish to impart. In a world dominated by factory-made products, it is essential for future generations to appreciate the value of creating something with their own hands. For six years, I have dedicated myself to mastering the art of candle-making, while my husband excels in woodworking. This commitment not only enhances our craftsmanship but also allows us to share experiences that deepen familial bonds.